{"title":"K18","description":"\u003cp\u003e what is the k18peptide™?\u003c\/p\u003e\n\u003cdiv class=\"qa-block\"\u003e\n\u003cdiv class=\"for-lin open\"\u003e\n\u003cp class=\"below-txt\"\u003eOur patented peptide is a unique sequence of amino acids that travels deep into hair’s core structure to fit in and reconnect broken polypeptide chains (keratin chains) responsible for hair strength and elasticity. An Analogy: When building proteins, the order of the amino acids determines the kind of protein and its properties, much like the way letters are arranged to make meaningful words and sentences. In the same way the order and where each word sits in a sentence leads to its overall meaning, K18 is the magic word that fits right in, integrating itself with the keratin chains as the hair recognizes it as a natural building block.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"qa-block\"\u003e\n\u003cdiv class=\"for-lin\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","products":[{"product_id":"k18-leave-in-molecular-repair-mask","title":"K18 Leave-in molecular repair mask","description":"\u003cp\u003eWhen hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of polypeptide chains (keratin chains) in a single strand of hair. When these are damaged, hair’s core structure responsible for elasticity and strength becomes compromised and as a result it loses its resiliency and shine—or the look and feel of healthy hair. After spending a decade in the lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair searching for a breakthrough, we discovered one unique sequence (a bioactive peptide) that brings damaged hair back to its original, youthful state. This is our K18Peptide™.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":41085503537234,"sku":"","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/3472\/0850\/files\/k18leaveinpic.webp?v=1719892301"},{"product_id":"k18-leave-in-molecular-repair-mask-mini","title":"K18 Leave-in molecular repair mask mini","description":"\u003cp\u003eAn at-home leave-in treatment infused with our patented K18Peptide™ that works to repair even the most extreme damage, renewing hair to its most youthful, healthy state.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":41085503570002,"sku":"","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/3472\/0850\/files\/kkkkk_a165a913-c2ad-4664-b65f-02ab7d5a79aa.jpg?v=1719893045"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0564\/3472\/0850\/collections\/k188.jpg?v=1720657457","url":"https:\/\/jadecliftonhair.com\/collections\/k18.oembed","provider":"Jade Clifton Hair","version":"1.0","type":"link"}